Two partners, one life, and a method written down
Arthveda MF Services LLP was formed in 2024 by Amit Kumar Agarwal and Supriya Agarwal to carry forward mutual fund distribution work that began, for one of them, in 1998.
Trust built on the ground, one conversation at a time
Most of what this firm knows was not learned in a classroom. It came from field activity and customer interaction — sitting in living rooms, explaining volatility to people who had only ever seen fixed deposits, and being there when markets fell.
That work earned the trust the partners now hold. Today the LLP manages close to ₹200 crore of assets under distribution across more than 150 families, and the knowledge-upgradation process that started in 2000 has never stopped.
Every client today is served on a declared SOP for scheme selection and risk suitability. The same questions get asked, the same filters get applied, and the reasoning is explained before the application form comes out.
See how we select schemes
The two people who will actually handle your file
Amit Kumar Agarwal
In financial products since 1998
Amit began distributing financial products at eighteen, in 1998, under the firm name SIP Financial Services — fixed deposits, IPOs, NSC and similar instruments. In 2000 he took his mutual fund distribution code and moved his focus to funds.
What followed was two decades of continuous learning: distribution, servicing and operational practice picked up through training programmes and sessions run by asset management companies, alongside formal education. He is a commerce graduate and holds a Post Graduate Diploma in Financial Markets and Portfolio Management (2003–04) and a PGDBA (2004–05).
In 2024 he set up Arthveda MF Services LLP with his wife, Supriya Agarwal, to continue the distribution business under a single formal structure.
Supriya Agarwal
In financial services since 2005
Supriya entered financial services in 2005 at Sharekhan Limited, and later took her own mutual fund distribution code. She holds a Post Graduate Diploma in Financial Markets and Portfolio Management and a PGDBA.
At Arthveda she runs administration and the operational side of the practice — onboarding, KYC, transaction accuracy, servicing timelines and record-keeping. In practice this is the part of the business clients feel most: whether a switch was processed on the right date, whether a nomination was updated, whether a statement arrived when it was promised.
She co-founded Arthveda MF Services LLP in 2024 with her husband, Amit Kumar Agarwal.
Six things we will not trade away
Values are only real when they cost something. Each of these has, at some point, cost us business — and each of them still stands.
Suitability over sales
If a scheme does not fit your risk band and horizon, we say so — even when you have already decided you want it, and even when agreeing would be easier and more profitable for us.
Transparency about money
You may ask at any time what we earn on anything we have recommended, and you will get a straight answer. Our commission structure is published, not buried.
Patience as a method
We do not chase quarterly performance tables or churn portfolios to look busy. Compounding needs time, and our job is to protect that time from panic and from noise.
One process for everyone
A ₹2,000 SIP goes through exactly the same suitability check and selection SOP as a ₹2 crore portfolio. Ticket size does not buy better thinking here.
Answering when it is hard
Anyone returns calls in a rising market. We make a point of being reachable when markets fall, when a redemption is delayed, or when the news is bad.
Confidentiality
What you hold, what you earn and what you worry about stays inside this office. Client information is never shared or discussed beyond what regulation requires.
A deliberately small team
There is no sales team to route you through. The support staff handle back office and operations; the partners handle you.
Our AMFI credentials, in full
| Entity name | ARTHVEDA MF SERVICES LLP |
|---|---|
| Constitution | Limited Liability Partnership |
| AMFI Registration Number | ARN-305641 |
| ARN validity | 27-Aug-2024 to 27-Aug-2027 |
| SIF validity | 25-Sept-2025 to 24-Sept-2028 |
| Designated Partners | Amit Kumar Agarwal · Supriya Agarwal |
| Registered office | Ground Floor, Office No. 9, Saran Chamber, 5 Park Road, Lucknow, Uttar Pradesh — 226001 |
| Nature of business | Distribution of regular plans of mutual fund schemes |
ARN status can be verified independently on the AMFI distributor locator.
Come and ask us the difficult questions.
Bring your existing portfolio, your doubts about a scheme somebody recommended, or just a goal you have been postponing. The first conversation carries no fee and no obligation.